Small Business Marketing: Essential Tips for 2017

2017 is the year of emerging technological advancements and constantly evolving marketing opportunities. With so many emerging technologies and marketing trends, it can be hard to keep up with modern marketing practices, especially for small businesses. Check out these tips for marketing your small business in 2017 to stay on top of the ever-changing business market and keep your business growing strong.

Website Optimization

SEO has become a necessity when it comes to increasing your web presence. Your website should load quickly, have a pleasing user experience, utilize keywords, and contain quality content that other sites will want to link to. With these key factors, you can have a fully optimized site that will help you show up in popular search engines and increase overall traffic to your site.

Responsive Mobile Sites

Speaking of optimization, a mobile responsive website is essential in this day and age. 43.6 percent of all website traffic worldwide was generated through mobile phones in 2016. Mobile now accounts for half of all global web pages served. So it’s important that your website works on all devices-especially mobile phones.

Mobile Marketing

Due to the large increase in online mobile traffic, businesses are turning their efforts to mobile marketing. However, this doesn’t mean you should bombard a smartphone user with web, text, and email ads. Instead find ways to get your audience to come to you. Mobile apps and payment services have become increasingly popular with consumers because of the convenience they offer. Customers want a quick way to access information, shop online, and pay with a simple tap on their phone. Offering a practical way for customers to view and pay for your products/services is a great way to not only increase revenue, but also to increase customer satisfaction.

Social Media Marketing

Social media provides an excellent opportunity for businesses to track consumer behavior, target specific audiences, and engage both existing and new potential customers. More and more companies are turning to social media as a marketing platform. In fact, 88% of companies in the US are using social media for marketing. But many businesses are so eager to jump on the social media bandwagon, that they forget the most important rule of marketing on social media: quality does not equal quantity. If you are planning to promote your business on social media, it’s important to have a personalized marketing strategy and quality content. Frequently putting out low quality or unrelated content is only going to hurt your company’s social growth in the long run. Sure, it may be faster and easier, but your audience is going to quickly lose interest. The most successful businesses on social media cater their posts specifically to their audience, utilize engaging visual content, and aren’t afraid to dabble with video. Just last year, Facebook reported that 100 million hours of video are being watched per day on their site and that number is still continuing to climb. Video can be a great way to get your products/services noticed while also making your company more personalized and relatable. The moral of the story is, don’t be afraid to put your company out there on social media, just make sure you have a game plan when you do.

Email Marketing

Ninety-one percent of consumers check their email daily, so shouldn’t they be seeing content from you in their inbox? Many company owners worry that consumers will be uninterested in receiving emails from them. However, a recent study showed that 91% of U.S. adults reportedly like to receive promotional emails from companies they’ve done business with in the past. As long as your emails contain quality content that your consumers would like to receive, you can avoid ending up in the spam folder. Some engaging email content could include blog updates, account updates, newsletters, coupons, promotions, and event info. If you’re worried about having time to manage your own email marketing, consider investing in an all-inclusive email marketing service like Constant Contact where you can utilize email templates, keep track of your contacts lists, and track your success.

The world of marketing is constantly evolving and businesses are expected to evolve along with them or be left behind in the dust. While it can be very difficult to stay on top of emerging technologies and marketing advancements, these advancements provide innovative opportunities to market your business and connect with your consumers on an all new level. As a small business, continue to follow marketing trends and don’t let new changes intimidate you. A new development in the marketing  world may just be that extra boost your company needed.