Benefits of Gift Cards

When merchants switch from gift certificates to gift cards, sales increase 2-10 times.” Consumer Insights Survey

Gift Cards are easy to activate and use by both merchant and customer.

A great way to handle product returns for store credit instead of refunding cash.

Allows small merchants to effectively compete with larger retailers.

A great marketing tool for a wide variety of promotional campaigns.

Gift Cards are often the most profitable selling space in the store.

Gift cards build brand awareness and increase customer loyalty.

No cash refunds – as balance declines, full cash value must be used in store.

51% of consumers who receive gift cards spend more than the card’s initial  value. National Retail Federation