Benefits of Gift Cards
“When merchants switch from gift certificates to gift cards, sales increase 2-10 times.” Consumer Insights Survey
Gift Cards are easy to activate and use by both merchant and customer.
A great way to handle product returns for store credit instead of refunding cash.
Allows small merchants to effectively compete with larger retailers.
A great marketing tool for a wide variety of promotional campaigns.
Gift Cards are often the most profitable selling space in the store.
Gift cards build brand awareness and increase customer loyalty.
No cash refunds – as balance declines, full cash value must be used in store.
“51% of consumers who receive gift cards spend more than the card’s initial value.” National Retail Federation